DASANI re/fresh

The Brief

Green House’s Strategic Marketing team was tasked to create an immersive and shareable brand experience for the DASANI x runDisney 2023 event with a focus on sustainability. The goal was to amplify beyond the booth to ensure the experience connected consumers to the brand and its mission.

The Unlock

The Results

90% of consumers with negative feedback were converted back to DASANI after being educated on the process of obtaining the water and the new 100% recycled bottle. 60% of consumers said the activation expanded their knowledge on DASANI’s sustainability efforts and it changed their perception of the brand.