Honest Tea

The Brief

Honest Brand approached Green House to increase awareness and drive sales volume in On-Premise and retail channels across the US.

The Unlock

Utilizing a dedicated team of Field Sales Managers (FSMs) and Retail Activation Specialists, with feet on the street marketing programming, Green House cultivated new points of distribution and successfully expanded product placement nationwide. 

The Results

In a year-to-year comparison (2020 to 2021), PET volume in the month of April experienced a 86% lift, Coke Northeast experienced a 163% lift, and Reyes experienced a 84% lift. This growth is directly correlated to the hard work of the Green House Field Sales Managers.