Jack Daniel’s

The Brief

Brown-Forman collaborated with us to develop an immersive virtual cocktail competition, featuring Jack Daniel’s Tennessee Apple to keep the brand top of mind with key members of the trade across the country.

The Unlock

Utilizing the Straight from the Distillery Facebook group and detailed run of show, we challenged bartenders to create an original cocktail using the product to compete against their peers for a chance to win a cash prize and feature in an exclusive cocktail book.

The Results