Palazzo Rosa – A Stella Rosa Experience

Ciao Ragazzi!

Riboli Family Wines tasked Green House with developing a creative concept for Outside Lands Music Festival this year.

The goal was to create a memorable experience that built brand recognition and incorporated Stella Rosa’s Italian heritage. The GH Creative Studio developed an activation concept and digital plan while working hand in hand with the GH Account Service team to bring the Palazzo Rosa by Stella Rosa to life. The experience boasted a monochromatic pink Italian Villa with multiple photo ops, creative serves, flower crowns, and much much more.

The feedback from festival-goers and the client was fantastic, and the concept will be used in future brand activities. We look forward to bringing many more creative visions to life!