Topo Chico

The Brief

Topo Chico, the number one US sparkling water brand, approached us to develop a formalized structure of systems and processes for their evolving Field Marketing program and manage their team’s employment.

The Unlock

Utilizing years of program development experience, we employed the entire Topo Chico Field Marketing team within three months. We formalized the team’s key performance indicators, market maturity evaluation metrics, communication cadences, and reporting standards.

The Results

Delivered creative programming that increased velocity by 60% making them the number one sparkling water in the US.